Data Science and Modeling

Data Science and Modeling

iSOCRATES has deep Data Science, Data Engineering and Analytical subject matter teams and experience focused on serving buyers, sellers and enablers 24/7/365 worldwide.

iSOCRATES Data Science and Reporting/Analytics teams will turn your complex and confusing data into useful insights. We combine information from various sources to develop effective solutions for businesses to drive the growth and efficiency. We work across publishers, agencies and advertisers on all size datasets. Our combination of data science expertise with business acumen provides partners new and powerful ways to understand, activate and monetize their data, inventory, and audience. We design, continuously evaluate potential approaches, draft solutions for interpretability and practical use, build features, algorithms, and determine metrics which are critical for building robust production solutions.

iSOCRATES works together with client-partners to augment MAdTechBITM and to address your specific needs, leveraging well-known methodologies and a rich set of technologies tailored to your solution requirements and goals. Our solutions provide businesses a competitive advantage through a systematic and scientific knowledge discovery.

iSOCRATES Data Science brings intelligence to many aspects of programmatic media and marketing technology. It provides marketers a more powerful and personal digital experience for consumers by making sense of the data created by people engaging with interconnected devices and apps. It provides the tools that enable marketers to reach interest groups and audiences that resonate with their business. It allows publishers to understand and value their audiences and inventory more effectively in real time.

Our data scientists work closely with engineering and product teams on a range of problems around: auction/campaign dynamics, advertising ROAS and yield, targeting, conversion, and marketplaces, detailed.

Campaign performance and optimization, including both Demand-side and Supply-Side Supply Chain Optimization and Data Enhanced Media strategy, and leveraging and optimizing ad trading strategies to enhance supply-side and demand-side trading performance.

iSOCRATES has experience in delivering scalable analytics solutions for any size, dynamic data sets.  Some of the extensive modeling experience we put to use for clients includes:

  • In-market and post campaign reporting and analysis, creating/enhancing taxonomies, audience profiling and audience segmentation, custom segmentation, pricing, log-level analysis, overlap analysis/optimization, yield optimization, inventory forecasting, custom bidding algorithms, lookalike, RFM, propensity/predictive, conversion rate optimization, single- and multitouch attribution, churn, lifetime value, churn, media mix models, and marketing mix models

We build intelligent systems by combining complex integrations with Data Science and Analytics to drive business advancing solutions. Some of our tools, capabilities and skills:

  • Supervised and unsupervised machine learning, Linear Regression, Logistic Regression, Decision Trees, KNN (K-Nearest Neighbors), K-Means/Hierarchical Clustering, Naïve Bayes, Dimensionality Reduction, Principal Components Analysis
  • Random Forests, Support Vector Machines, Deep Learning, Stochastic gradient descent, Pattern Recognition, Gradient Boosting, XGBOOST, Neural Networks, Ensemble models
  • Bayesian Methods, Non-Parametric Modeling, ANOVA, Time Series, Hidden Markov Model, Monte Carlo Simulations, agent-based modeling, A/B testing etc.
  • R, Python, C++, Java, MySQL, Distributed Computing, Hadoop, Map/Reduce, Hive, Pig, Spark, NoSQL, Perl, SAS, Excel, VBA, Cloud computing, Amazon Web Services

Learn how MAdTechBITM can transform your business

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