MADTechAI Overview

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MADTechAI The Unified Marketing, Advertising, Data Intelligence and Decision Platform
Based on years of experience serving the diverse, specialized needs of its partners, iSOCRATES™ has invested heavily in developing, testing and deploying at scale a powerful and affordable new tech-enabled solution: MADTechAI.


MADTechAI is the unified Marketing, Advertising, Data Intelligence and Decision Platform purpose-built to deliver Speed to Value serving B2C and B2B marketers, agencies, publishers, and their enablers.


The MADTechAI™ Platform is cloud-based, supports real-and near real-time data and analytics, available on-demand.

The 10 Pillars of MADTechAI Architecture:

  • Data Sources (MarTech, AdTech and DataTech plus disparate data like sales, financials and operations)
  • iPaaS (Self-service data integration for streamlined operations which helps in data wrangling & transformations)
  • Data Warehouse (AWS cloud-based, multi-node, multi-core, virtually infinitely scalable, secure and catalogued)
  • Al (Conversational Al, Anomaly Detection, Machine Learning)
  • Data Science (comprehensive algorithms, statistical predictive models and sandbox)
  • Bl Visualizations (Enterprise and Campaign: Analytics, Data Visualization, Reports, and Alerts)
  • Web App (includes the GUI, Load Balancers, Gateway, etc.)
  • Marketplace (Access our partners’ services/plug-ins through MADTechAI)
  • Security (Where the platform is hosted, security protocols are implemented)
  • Global Support (24/7/365)

Plus, the platform has 200+ pre-built dashboards and scorecards, 200+ data integrations, and is offered on a monthly managed service basis. It’s also white-labelable, skinnable, and supported 24/7/365. Most importantly, it’s proven successful with more than a dozen publishers, marketers, agencies, and enablers relying on it continuously.

Venn Diagram
  • Automated daily data ingestion from API, JSON, .CSV, .XLS, .PDF/PNG etc. with validation, success, and failure alerting
  • Data integration across all AdTech and MarTech technologies and systems
  • Standard and custom data integration, analysis and reporting metrics and dimensions
  • Custom data source detail mapping for publishers of sites, apps, publisher campaigns, demand sources
  • MADTechAI TEMS is a proprietary iSOCRATES solution that codes and integrates your MarTech, AdTech, property, digital, and offline data across your data sources
  • Summary and detailed analysis and reporting across all marketing and ad campaigns
  • Secure online customizable dynamic analysis and reporting interface with individual logins
  • Automated addition of omni, multi-channel campaigns across sources
  • Automated scheduled dashboards, reporting and alerts including in Powerpoint, .XLS, .PDF/PNG and .CSV
  • Fully managed customized solution including full customer access and advanced analysis capabilities
  • Publishers, Marketers, and Agencies using MADTechAI ETL can easily integrate campaign data from multiple sources to manage campaign delivery, pacing, viewability, brand safety, creative performance, targeting effectiveness and goal optimization across channels and systems
  • Integrates and maps the data from your Ad Servers, Demand sources, DSPs, SSPs, 3rd Party Ad servers, Web Analytics, Ad Viewability, Header Bidders, DMPs, ESPs and other property and MarTech and AdTech systems
  • MADTechAI includes retrieving data via multiple options including, but not limited to, API, email, CSV upload, Cloud, and database connect
  • MADTechAI TEMS (Trade Elements Mapping Systems) unique, proprietary ability, in combination with MADTechAI ETL (Extract, Transform and Load), to match disparate data sources to a single view of the same customer, prospect or audience without excessive labor required
  • Secure solution with organization, user, partner, source and campaign level security management
  • Customization allows for a full white-label solution, including reskinning the instance in your custom look and feel
  • With parent and child seats, customization allows for a different set of reports, data feeds, alerts, and look-and-feel for each end-user
Data Sources: Access to All Your Disparate Data

“Leave no data behind” is our data sourcing model. This means that without regard to its origin, current state, or preferred method of access, the MADTechAI platform can ingest virtually all types of media and marketing, operating, and financial data and at whatever frequency is desired.

We do this by means of API, JSON, .XLS, .PDF/PNG, .CSV, custom adapters, web scraping, and many other methods. In fact, the platform has available 100+ different current pre-defined data ingestion scripts and methods. If we need to create a new integration, we have full-time in-house data and data warehouse engineers available for speedy discovery, engineering, deployment and testing. Internal data hygiene resources are also available.

Data Consolidation: ETL and TEMS as Proprietary Drivers of Data Retrieval and Integration

MADTechAI ETL is a universal marketing and advertising Revenue and Technology data collection, import, mapping and integration solution across digital Publisher and Marketer marketing technologies. This solution imports and integrates data from MaDTech and AdTech sources for operations, performance, and yield management. MADTechAI ETL also imports and integrates agency and marketer campaign and system data across multiple sources and programs to manage pacing, performance, goals, conversion, targeting and ROAS.

  • Cross channel data from your Display, Video, Native, Web and App, Email, Social, Search, DOOH, OOH, OTT, Adv TV, Audio, and other campaigns are collected and integrated for display, analysis, optimization, and reporting
  • Standard and custom data integrations including both digital and offline data
  • MADTechAI ETL logs into all your systems or receives your feeds, retrieves and integrates your data into a unified dataset

MADTechAI TEMS identifies and maps the site, campaign, AdTech and MarTech detail data across the data sources for analysis, optimization, and reporting

Data Warehouse
  • AWS cloud-based
  • Multi-node
  • Multi-core
  • AWS cloud-based
  • Virtually infinitely scalable
  • Secure
  • Fully staffed with Data Architect, Data Engineering and DevOps
Artificial Intelligence: Analytics, Data Visualization, Reports, and Alerts (Campaign and Enterprise)

MADTechAI includes the most robust, flexible, and affordable unified data + artificial intelligence + visualization solution on the market. Our Artificial Intelligence component is complete, scalable and benefits from continuous re-investment by our partner Sisense from whom we license their BI engine which includes full visualization. Our entire MADTechAI team and almost all of our iSOCRATES colleagues are trained in and use MADTechAI throughout each day in their own work. In effect, we are eating our own cooking.

MADTechAI Analytics and Reports provides intuitive access to your AdTech, MarTech, digital and offline revenue, costs, optimizations, KPIs and measures for artificial intelligence, analysis, optimization, dashboarding, reporting, alerting, scheduling, and distributing via multiple channels.

  • Secure online solution with individual logins to dynamic, standard and custom, summary and detailed, dashboards, analyses, and reports from all your campaign and property systems in one easy to use interface
  • MADTechAI easily integrates, into a single holistic view, your complex cross system data and metrics such as the following marketer, agency and publisher examples plus many more
  • For Marketers and Agencies campaign delivery, pacing, viewability, brand safety, domain, geo, audience, creative, channel, CPM, Media CPM, Data CPM, CTR, CPC, and CPA, cross and multi-channel campaign metrics, spend, costs, conversion, ROAS
  • For Publishers RPM (Revenue per 1k pages), rCPM (Realized Cost per 1K impressions to determine loss across ad tech stack), realized revenue, impression delivery efficiency, overall site and app fill rates, individual revenue and fill rates for all demand sources, RTB, Direct, by app, site, section, ad unit, audience, and more
  • Inclusion and integration of offline and digital data
  • Option to load historical data
  • For Marketers and Agencies campaign delivery, pacing, viewability, brand safety, domain, geo, audience, creative, channel, CPM, Media CPM, Data CPM, CTR, CPC, and CPA, cross and multi-channel campaign metrics, spend, costs, conversion
  • Data sources and multiple logins integrated into one or many more dashboards
  • Currently, there are nearly 100 pre-designed dashboards available purpose-built for use by publishers, marketers, agencies and/or enablers like data and tech companies
  • Daily, weekly, monthly, campaign-end, and rules-based reports and alerts are readily available to be pushed to email, mobile text, pdf, powerpoint, etc.
Data Science and Modeling

iSOCRATES has deep Data Science, Data Engineering and Analytical subject matter teams and experience focused on serving buyers, sellers and enablers 24/7/365 worldwide.

iSOCRATES Data Science and Reporting/Analytics teams will turn your complex and confusing data into useful insights. We combine information from various sources to develop effective solutions for businesses to drive the growth and efficiency. We work across publishers, agencies and advertisers on all size datasets. Our combination of data science expertise with business acumen provides partners new and powerful ways to understand, activate and monetize their data, inventory, and audience. We design, continuously evaluate potential approaches, draft solutions for interpretability and practical use, build features, algorithms, and determine metrics which are critical for building robust production solutions.

iSOCRATES works together with client-partners to augment MADTechAI and to address your specific needs, leveraging well-known methodologies and a rich set of technologies tailored to your solution requirements and goals. Our solutions provide businesses a competitive advantage through a systematic and scientific knowledge discovery.

iSOCRATES Data Science brings intelligence to many aspects of MADTech media and marketing technology. It provides marketers a more powerful and personal digital experience for consumers by making sense of the data created by people engaging with interconnected devices and apps. It provides the tools that enable marketers to reach interest groups and audiences that resonate with their business. It allows publishers to understand and value their audiences and inventory more effectively in real time.

Our data scientists work closely with engineering and product teams on a range of problems around: auction/campaign dynamics, advertising ROAS and yield, targeting, conversion, and marketplaces, detailed.

Campaign performance and optimization, including both Demand-side and Supply-Side Supply Chain Optimization and Data Enhanced Media strategy, and leveraging and optimizing ad trading strategies to enhance supply-side and demand-side trading performance.

iSOCRATES has experience in delivering scalable analytics solutions for any size, dynamic data sets. Some of the extensive modeling experience we put to use for clients includes:

  • In-market and post campaign reporting and analysis, creating/enhancing taxonomies, audience profiling and audience segmentation, custom segmentation, pricing, log-level analysis, overlap analysis/optimization, yield optimization, inventory forecasting, custom bidding algorithms, lookalike, RFM, propensity/predictive, conversion rate optimization, single- and multitouch attribution, churn, lifetime value, churn, media mix models, and marketing mix models

We build intelligent systems by combining complex integrations with Data Science and Analytics to drive business advancing solutions. Some of our tools, capabilities and skills:

  • Supervised and unsupervised machine learning, Linear Regression, Logistic Regression, Decision Trees, KNN (K-Nearest Neighbors), K-Means/Hierarchical Clustering, Naïve Bayes, Dimensionality Reduction, Principal Components Analysis
  • Random Forests, Support Vector Machines, Deep Learning, Stochastic gradient descent, Pattern Recognition, Gradient Boosting, XGBOOST, Neural Networks, Ensemble models
  • Bayesian Methods, Non-Parametric Modeling, ANOVA, Time Series, Hidden Markov Model, Monte Carlo Simulations, agent-based modeling, A/B testing etc.
  • R, Python, C++, Java, MySQL, Distributed Computing, Hadoop, Map/Reduce, Hive, Pig, Spark, NoSQL, Perl, SAS, Excel, VBA, Cloud computing, Amazon Web Services
E-Commerce, M-Commerce and Retail Solution

For E-Commerce, M-Commerce and retailers, MADTechAI delivers a full suite of integrations to track inventory, sales funnels, lead opportunities, sales, and accounting and HR.

MADTechAI brings together sales marketing, inventory management, accounting, and POS systems to give you a unified look at the financial back end of your business.

Consider the power of bringing together data sourced from:

  • Marketing, MADTech, E-mail, Social, PPC, Google Analytics, etc.
  • CRMs, Salesforce, Adobe, Zoho, Microsoft Dynamics, HubSpot, etc.
  • Retail platforms, Shopify, Amazon, etc.
  • POS Systems, Square, Shopkeep, Revel, etc.
  • Inventory Management, Fishbowl, Ordoro, Cin7, etc.
  • Accounting Platforms, Quickbooks, FreeAgent, Netsuite, Xero, etc.
White Label Capabilities
  • MADTechAI is a fully customizable platform. This allows the user to see the data however they wish, from reports to data feeds everything can be built to your specifications
  • MADTechAI offers a full white label solution allowing the look and feel to be built to your company’s specifications with your logo, color scheme and layout
  • Offers a multi-tenant solution with master accounts being able to support multiple child seats each with their own data and look and feel
  • Each client or child seat is provided with their own login giving them access to a specific set of reports, each of which can provide different reports, views and data
  • No limits on the number of child seats and master accounts
  • Dedicated account manager helps provide support for all your needs
For more information on MADTechAI, download the iSOCRATES Guide to MADTechAI here

Transform your organization with MADTechAI


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