MADTechAI Publisher/Enabler Suite

MADTechAI Sharper Insights Smarter Decisions
iSOCRATES Publisher/Enabler Experience

Since 2015, iSOCRATES has worked closely with publishers and data/tech providers to acquire, activate and retain their audiences, customers, and subscribers. We offer a full range of end-to-end data and analytics solutions, as well as media and marketing services.

Introducing MADTechAI™

Based on years of experience serving the diverse, specialized needs of our Publisher/Enabler partners, iSOCRATES has invested heavily in developing, testing and deploying at scale a powerful and affordable new tech-enabled platform: MADTechAI™.

MADTechAI™ is the unified Marketing, Advertising, Data Intelligence and Decision Platform purpose-built to deliver Speed to Value serving B2C and B2B Publishers/Enablers.

The MADTechAI™ Platform is cloud-based, supports real-and near real-time data and analytics, available on-demand.

The 10 Pillars of MADTechAI Architecture:

  • Data Sources (MarTech, AdTech and DataTech plus disparate data like sales, financials and operations)
  • iPaaS (Self-service data integration for streamlined operations which helps in data wrangling & transformations)
  • Data Warehouse (AWS cloud-based, multi-node, multi-core, virtually infinitely scalable, secure and catalogued)
  • Al (Conversational Al, Anomaly Detection, Machine Learning)
  • Data Science (comprehensive algorithms, statistical predictive models and sandbox)
  • Bl Visualizations (Enterprise and Campaign: Analytics, Data Visualization, Reports, and Alerts)
  • Web App (includes the GUI, Load Balancers, Gateway, etc.)
  • Marketplace (Access our partners’ services/plug-ins through MADTechAI)
  • Security (Where the platform is hosted, security protocols are implemented)
  • Global Support (24/7/365)

The platform has its own data warehouse and pre-built and customizable data integrations, dashboards and scorecards to support C-levels and their reports, including V.P.s, Directors, Managers, Team Leaders and line operators with need for comprehensive top-down and bottom-up data, information and actionable insight.

Challenges Addressed

Marketers and agencies face various challenges and look to our team to deliver the ability to effectively measure and optimize marketing campaigns. We help to address different problems which include:

  1. Data Fragmentation
  2. Data Quality
  3. Attribution Modelling
  4. Real-Time Analytics
  5. Privacy and Compliance
  6. Skills Gap
  7. Measuring ROI
  8. Data Security
  9. Responsive Dashboards
  10. LLM & Conversational AI
  11. Agency Insights Hub

To overcome the above challenges, MADTechAI supports our clients with our iPaaS (Integrated Platform as a Service) solution which includes 200+ pre-built connectors and different data models to cater to the different requirements of different personas. The advantage of having iPaaS in the solution is Centralized Data Management, Automated Data Integrations, Real-Time data sync, Flexible data mapping and cost efficiency. Also, this solution helps an organization fill the skill gaps in data engineering & integrations.

MADTechAI also comes with hundreds of pre-designed & developed dashboards to understand overall marketing spend through

  1. Marketing Performance Analysis
  2. Paid Social Media Analytics
  3. Paid Search
  4. E-Mail Marketing Analytics
  5. Marketing Funnel Analytics
  6. Customer Segmentation & Competitor Analysis
  7. Audience Segmentation

Overall, In a nutshell, the MADTechAI Marketer Agency suite helps an organization to have better visibility on their marketing spend with less manpower, quick turn around and no dependency on multiple vendors.

And, we have the ideal artificial intelligence platform to make this a sustainable reality: MADTechAI™.

Venn-diagram_MADTechAI

Features
  • Automated daily data ingestion from API, JSON, .CSV, .XLS, .PDF/PNG etc. with validation, success, and failure alerting
  • Data integration across all AdTech and MarTech technologies and systems
  • Standard and custom data integration, analysis and reporting metrics and dimensions
  • Custom data source detail mapping for publishers of sites, apps, publisher campaigns, demand sources
  • MADTechAI™ TEMS is a proprietary iSOCRATES solution that codes and integrates your MarTech, AdTech, property, digital, and offline data across your data sources
  • Summary and detailed analysis and reporting across all marketing and ad campaigns
  • Secure online customizable dynamic analysis and reporting interface with individual logins
  • Automated addition of omni, multi-channel campaigns across sources
  • Automated scheduled dashboards, reporting and alerts including in Powerpoint, .XLS, .PDF/PNG and .CSV
  • Fully managed customized solution including full customer access and advanced analysis capabilities
Capabilities
  • Nonprofits using MADTechAI™ ETL can easily integrate campaign data from multiple sources to manage campaign delivery, pacing, viewability, brand safety, creative performance, targeting effectiveness and goal optimization across channels and systems
  • Integrates and maps the data from your Ad Servers, Demand sources, DSPs, SSPs, 3rd Party Ad servers, Web Analytics, Ad Viewability, Header Bidders, DMPs, ESPs and other property and MarTech and AdTech systems
  • MADTechAI™ includes retrieving data via multiple options including, but not limited to, API, email, CSV upload, Cloud, and database connect
  • MADTechAI™ TEMS (Trade Elements Mapping Systems) unique, proprietary ability, in combination with MADTechAI™ ETL (Extract, Transform and Load), to match disparate data sources to a single view of the same customer, prospect or audience without excessive labor required
  • Secure solution with organization, user, partner, source and campaign level security management
  • Customization allows for a full white-label solution, including reskinning the instance in your custom look and feel
  • With parent and child seats, customization allows for a different set of reports, data feeds, alerts, and look-and-feel for each end-user
MADTechAI Platform Architecture
Benefits
  • All your Digital, Campaign, Content and Audience data is available for analysis and integrated into an easy to access and intuitive dashboard
  • Delivers a full ad, digital property and page revenue, yield, efficiency, and optimization Artificial Intelligence solution across your direct, RTB and secondary monetization solutions
  • MADTechAI™ ETL logs into any or all partner systems and gathers all the reports for you, maps disparate data fields into a unified dataset, and even identifies all the campaign elements across the data sources for MADTechAI™ to display, analyze and report
  • Retrieves and combines data with MADTechAI™ ETL from all digital property, advertising, measurement, and brand safety data sources preparing the data for integration and mapping
  • Easy efficient addition of publisher demand sources for management, yield, and optimization
  • Channel data from your Digital Ad Display, Video, Native, Web, App, Email, Social, Search, DOOH, Advanced TV/OTT, Audio, among others are collected and integrated for display, analysis and reporting
  • Users have the ability to see the status of and all of their data feeds in one location, allowing users to make business decisions easier
  • With MADTechAI™ single sign-in, users no longer have to log into multiple platforms in order to gain insight into their business
  • Allows users to integrate and see all their data in the MADTechAI™ platform quickly with little downtime
  • Avail yourself of dozens of pre-built dashboards and scorecards
  • Dedicated 24/7/365 MADTechAI™ and Partner Success teams allow for speedy onboarding and support
  • Your iSOCRATES Partner Success Manager will recommend data and reporting and analytics strategies and goals to help grow your business
  • No hourly charges or set hours to work on your account, everything is included in your MADTechAI™ package
  • Managed Services available for solution management, training, support, add UI/UX dashboard customizations, additional data integrations, custom metrics, and dimensions
  • Eliminate other reporting and artificial intelligence tools and related overhead
Data Sources: Access to All Your Disparate Data

“Leave no data behind” is our data sourcing model. This means that without regard to its origin, current state, or preferred method of access, the MADTechAI™ platform can ingest virtually all types of media and marketing, operating, and financial data and at whatever frequency is desired.

We do this by means of API, JSON, .XLS, .PDF/PNG, .CSV, custom adapters, web scraping, and many other methods. In fact, the platform has available 200+ different current pre-defined data ingestion scripts and methods. If we need to create a new integration, we have full-time in-house data and data warehouse engineers available for speedy discovery, engineering, deployment and testing. Internal data hygiene resources are also available.

Data Consolidation: ETL and TEMS as Proprietary Drivers of Data Retrieval and Integration

MADTechAI™ ETL is a universal marketing and advertising Revenue and Technology data collection, import, mapping and integration solution across digital Publisher and Marketer marketing technologies. This solution imports and integrates data from MarTech and AdTech sources for operations, performance, and yield management. MADTechAI™ ETL also imports and integrates agency and marketer campaign and system data across multiple sources and programs it helps to manage pacing, performance, goals, conversion, targeting and ROAS.

  • Cross channel data from your Display, Video, Native, Web and App, Email, Social, Search, DOOH, OOH, Addressable TV, CTV, Audio, and other campaigns are collected and integrated for display, analysis, optimization, and reporting
  • Standard and custom data integrations including both digital and offline data
  • MADTechAI™ ETL logs into all your systems or receives your feeds, retrieves and integrates your data into a unified dataset

MADTechAI™ TEMS identifies and maps the site, campaign, AdTech and MarTech detail data across the data sources for analysis, optimization, and reporting.

Data Warehouse
  • AWS cloud-based
  • Multi-node
  • Multi-core
  • Virtually infinitely scalable
  • Secure
  • Fully staffed with Data Architect, Data Engineering and DevOps
Artificial Intelligence: Analytics, Data Visualization, Reports and Alerts (Campaign and Enterprise)

MADTechAI™ includes the most robust, flexible, and affordable unified data + artificial intelligence + visualization solution on the market. Our Artificial Intelligence component is complete, scalable and benefits from continuous re-investment. Our entire MADTechAI™ team and almost all of our iSOCRATES colleagues are trained in and use MADTechAI™ throughout each day in their own work. In effect, we are eating our own cooking.

MADTechAI™ Analytics and Reports provides intuitive access to your AdTech, MarTech, digital and offline revenue, costs, optimizations, KPIs and measures for artificial intelligence, analysis, optimization, dashboarding, reporting, alerting, scheduling, and distributing via multiple channels.

  • Secure online solution with individual logins to dynamic, standard and custom, summary and detailed, dashboards, analyses, and reports from all your campaign and property systems in one easy to use interface
  • MADTechAI™ easily integrates, into a single holistic view, your complex cross system data and metrics such as the following marketer, agency and publisher examples plus many more
  • For Publishers and Enablers, campaign delivery, pacing, viewability, brand safety, domain, geo, audience, creative, channel, CPM, Media CPM, Data CPM, CTR, CPC, and CPA, cross and multi-channel campaign metrics, spend, costs, conversion, ROAS
  • For Publishers and Enablers, RPM (Revenue per 1k pages), rCPM (Realized Cost per 1K impressions to determine loss across ad tech stack), realized revenue, impression delivery efficiency, overall site and app fill rates, individual revenue and fill rates for all demand sources, RTB, Direct, by app, site, section, ad unit, audience, and more
  • Inclusion and integration of offline and digital data
  • Option to load historical data
  • Data sources and multiple logins integrated into one or many more dashboards
  • Currently, there are 200+ pre-designed dashboards available purpose-built for use by publishers, marketers, agencies and/or enablers like data and tech companies
  • Daily, weekly, monthly, campaign-end, and rules-based reports and alerts are readily available to be pushed to email, mobile text, pdf, powerpoint, etc.
Data Science and Modeling

iSOCRATES has deep Data Science, Data Engineering and Analytical subject matter teams and experience focused on serving buyers, sellers and enablers 24/7/365 worldwide.

iSOCRATES Data Science and Reporting/Analytics teams will turn your complex and confusing data into useful insights. We combine information from various sources to develop effective solutions for businesses to drive the growth and efficiency. We work across publishers, agencies and advertisers on all size datasets. Our combination of data science expertise with business acumen provides partners new and powerful ways to understand, activate and monetize their data, inventory, and audience. We design, continuously evaluate potential approaches, draft solutions for interpretability and practical use, build features, algorithms, and determine metrics which are critical for building robust production solutions.

iSOCRATES works together with client-partners to augment MADTechAI™ and to address your specific needs, leveraging well-known methodologies and a rich set of technologies tailored to your solution requirements and goals. Our solutions provide businesses a competitive advantage through a systematic and scientific knowledge discovery.

iSOCRATES Data Science brings intelligence to many aspects of MADTech media and marketing technology. It provides marketers a more powerful and personal digital experience for consumers by making sense of the data created by people engaging with interconnected devices and apps. It provides the tools that enable marketers to reach interest groups and audiences that resonate with their business. It allows publishers to understand and value their audiences and inventory more effectively in real time.

Our data scientists work closely with engineering and product teams on a range of problems around: auction/campaign dynamics, advertising ROAS and yield, targeting, conversion, and marketplaces, detailed.

Campaign performance and optimization, including both Demand-side and Supply-Side Supply Chain Optimization and Data Enhanced Media strategy, and leveraging and optimizing ad trading strategies to enhance supply-side and demand-side trading performance.

iSOCRATES has experience in delivering scalable analytics solutions for any size, dynamic data sets. Some of the extensive modeling experience we put to use for clients includes:

  • In-market and post campaign reporting and analysis, creating/enhancing taxonomies, audience profiling and audience segmentation, custom segmentation, pricing, log-level analysis, overlap analysis/optimization, yield optimization, inventory forecasting, custom bidding algorithms, lookalike, RFM, propensity/predictive, conversion rate optimization, single – and multitouch attribution, churn, lifetime value, churn, media mix models, and marketing mix models

We build intelligent systems by combining complex integrations with Data Science and Analytics to drive business advancing solutions. Some of our tools, capabilities and skills:

  • Supervised and unsupervised machine learning, Linear Regression, Logistic Regression, Decision Trees, KNN (K-Nearest Neighbors), K-Means/Hierarchical Clustering, Naïve Bayes, Dimensionality Reduction, Principal Components Analysis
  • Random Forests, Support Vector Machines, Deep Learning, Stochastic gradient descent, Pattern Recognition, Gradient Boosting, XGBOOST, Neural Networks, Ensemble models
  • Bayesian Methods, Non-Parametric Modeling, ANOVA, Time Series, Hidden Markov Model, Monte Carlo Simulations, agent-based modeling, A/B testing etc.
  • R, Python, C++, Java, MySQL, Distributed Computing, Hadoop, Map/Reduce, Hive, Pig, Spark, NoSQL, Perl, SAS, Excel, VBA, Cloud computing, Amazon Web Services

For Publishers and Enablers, MADTechAI™ delivers a full Traffic and Monetization Artificial Intelligence and Data Integration solution across your Publisher Ad Servers, Supply Side Platforms, Premium Publisher Reports, Web Analytics, DMP/CDP and other ad and traffic technology systems. MADTechAI™ integrates data from your analytics and monetization management systems providing you with a unified cross plat form analysis:

  • SSPs: AdX, Microsoft Advertising, PubMatic, Index, etc.
  • Publisher Server: GAM, Kevel, Header bidding, Flashtalking, etc.
  • Ad Viewability and Brand Safety: MOAT, IAS, DoubleVerify, comScore
  • Analytics: Adobe Analytics, Google Analytics, Google Ad Manager, Google 360
  • Social: Facebook, Twitter, Linkedin, Instagram, Pinterest, Snapchat, TikTok
  • CDPs/DMPs: Salesforce, Adobe, Oracle, Lotame, Tealium
Visualizations
Publisher Enabler Visualization
In-House Publisher Agencies

For in-house publisher agencies, MADTechAI™ delivers a full Campaign Artificial Intelligence and Data Integration solution across your Advertiser Ad Servers, Premium Publisher Campaign Reports, DSPs, Ad Viewability, Media Conversion, Web Analytics, DMP and other ad technology systems. MADTechAI™ integrates data from campaign delivery and management systems providing you a unified cross platform analysis:

  • Ad Servers: DCM, Microsoft Advertising, etc.
  • DSPs: AdX, Microsoft Advertising, Google, Trade Desk, etc.
  • Publisher Server: GAM, Kevel, etc.
  • Ad viewability and brand safety MOAT, IAS, DoubleVerify
  • Social: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, TikTok
  • CDPs/DMPs:, Salesforce, Adobe, Oracle, Lotame, Tealium
  • ESPs, CRM, databases, and many more offline, data warehouse, and digital data sources
Visualizations
Publisher Enabler Visualization
Unified Measurement and Attribution

Using the powerful, purpose-built and affordable MADTechAI™ system, marketers can now develop a Single Source of Truth while gaining far greater understanding and control over how media and marketing dollars are being spent and their related investment returns.

“I waste half my ad money, I just don’t know which half.”
-Retailer John Wanamaker

Our pre-built analytic solutions deployed in MADTechAI will help you: determine how marketing (single- or multi-channel) drives growth, predict future outcomes, and optimize current and/or future marketing initiatives at brand, campaign, channel, creative, media source, data source, audience segment, vendor, and customer levels. You can even benchmark your data against current and previous experience and internal brands, regions, vendors, etc.

With just a few months of work applying tested implicit and explicit measurement methods and collecting and modelling campaign data, MADTechAI can offer access to a variety of shareable dashboards and tools specific to understanding marketing efficiency and effectiveness.

MADTechAI works for online marketers and online-offline marketers as long as marketing activities can be measured, stored and shared for analysis.

Here is just some of what you get from MADTechAI:

  • Simple and Multi-Touch Attribution and Media Mix Modeling derived from weighted sources of actual marketing performance by single and multi-channel activation
  • Media Channel Mix Performance overall and by campaign with Sensitivity and Optimization available
  • Comparison dashboard of various media channels helping to illustrate top performing campaigns, channels, creative, customer segments, etc. for optimization
  • Learn how each media channel contributes to campaign performance
  • Create a more Efficient Frontier: determine what is the most efficient and effective media plan to achieve the desired result
  • Evaluate agency brand and campaign performance
  • Gain campaign- and audience segment-level data inclusive of lower-funnel metrics to the extent available
  • Campaign and channel benchmarking available
  • Just a few of the metrics available: CPL, CPA, CPI, ROAS, ROMI, Sales Lift, Incremental Sales Lift, Customer Lifetime Value, Average Cost to Acquire (a new customer), campaign impact on value of a customer, relative contribution of trackable marketing factors to customer acquisition, Efficiency Index, Effectiveness Index
  • Account log-ins and platform alerts are available to be used with these models, data print-outs and exports are also available
  • Learn how multiple levels of outcomes (e.g., upper vs. mid vs. lower funnel) work together to produce success

With MADTechAI’s unified measurement, attribution and mix modeling, know more about what is working and what isn’t across brands, channels, campaigns, audiences, customers, vendors, etc. Know more quicker and than ever exact before for far less than what others pay. Plus, get a scaleable, repeatable system you, your team, and your agency partners can all use as a single source of truth now and over time.

White Label Capabilities
  • MADTechAI™ is a fully customizable platform. This allows the user to see the data however they wish, from reports to data feeds everything can be built to your specifications
  • MADTechAI™ offers a full white label solution allowing the look and feel to be built to your organization’s specifications with your logo, color scheme and layout
  • Offers a multi-tenant solution with master accounts being able to support multiple child seats each with their own data and look and feel
  • Each client or child seat is provided with their own login giving them access to a specific set of reports, each of which can provide different reports, views and data
  • No limits on the number of child seats and master accounts
  • Dedicated account manager helps provide support for all your needs
Technical Support and Managed Services

iSOCRATES provides mission-critical MADTechAI tech support 24/7/365 by our own proven and tightly supervised specialists in our own facilities who save customers money and time achieving transparent, accountable performance while delivering meaningfully–often measurably–greater value.

Leveraging our flexible, low-cost onshore partner success-offshore global delivery model, iSOCRATES offers MADTechAI customers a broad and deep range of affordable, transparently-priced specialized labor.

iSOCRATES MADTechAI Managed Services are available on either an as-needed or staff augmentation basis includes your choice of:

  • Data preparation
  • Data hygiene
  • Data connector development
  • Data and data warehouse architecture
  • Data and data warehouse engineering
  • DevOps
  • Data modeling
  • Data science
  • BI analysis
  • BI development
  • Data visualization
  • Data QA/testing/documentation
  • Software QA/testing/documentation
  • Reporting
  • Artificial intelligence
Pre-Designed Dashboards, Scorecards and Reports
Pre-Designed-DashboardsScorecard andReports_V1
iSOCRATES® MADTechAI™ Publisher/Enabler Suite Package and Pricing
Publisher pricing
*Data Integrations available (https://madtechai.com/integrations/). Data Integrations not on list may incur additional professional service fees.
**Data Visualizations available (https://madtechai.com/dashboards-scorecards-alerts/).

Transform your organization with MADTechAI

SCHEDULE DEMO

This Area is Widget-Ready

You can place here any widget you want!

You can also display any layout saved in Divi Library.

Let’s try with contact form: